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| my most popular videos: lunch shitpost, BL joke, Australia complaints... three different genres? |
Numbers-wise, I'm doing OK. Not that follower counts mean much, but I have 2000+ followers on TikTok (from 0 a year ago) and 4000+ on IG (from ~1500? a year ago) and a couple viral videos with 1 million+ views across both.
More importantly, I do feel like I understand much better how to make videos, craft-wise and culturally.
The common cynical marketing advice for game devs here is to automate a third-party app to schedule gameplay clips every day. I don't think it's great advice. Personally I don't really watch these videos much myself. It's also a short-sighted media strategy, because what about your next game, what about when you quit / escape the game industry? Even from a cynical marketing lens, gameplay clips will not foster a parasocial fanbase that follows you through every career shift / era of your life.
If cold robot gameplay posting is working for you somehow, that's great. But if you're looking for an alternate strategy, here's what's been working for me -- posting like a human being...







